Monday, February 23rd, 2009

Direct Mail Marketing - How, When & Why?

Many of the largest retailers like Macy’s or Wal-Mart use direct mail marketing to effectively reach and communicate with their customers.

They regularly send out sales / promotional flyers that highlight what items will be included in their in store sale that week, as well as any special promotions or discounts they may have coming up.

If you own or run a small business, you should really consider how effective this type of marketing can be in your local community for very little time or financial outlay.

Direct mail marketing has been around for a long time, but it has fallen out of favour for a lot of businesses since the dawn of the internet and email communication.

The key is that ‘direct mail marketing’ should be used as just one of your marketing methods, and for many is possibly one of the most effective methods possible, in particular if it’s used to an existing customer base.

Statistically it’s supposed to be quite easy to ignore both radio and television advertising, though actual direct mail has become more effective in recent years, due to the fact less businesses are actually making full use of it.

Many people are said to find direct mail less invasive, I presume because you can always put flyers to the side and read them at a time that suits you, instead of being forced to listen or watch them like radio and TV ads.

Anybody who is trying to sell something should definitely be using direct mail marketing, it will definitely give your business the edge in these electronic times that we’re living in right now.

When using direct mail, it’s worthwhile speaking to your local Post Office about bulk rate postage, which could make the expense involved far more affordable. Basically, the more you send out, the more you save.

As well as the postage costs, you’ll need to have a graphic designer mock up a flyer for you and write some compelling copy to translate recipients into prospects and customers, though all of this can be done one time and used again and again for many years to come.

If you’re just a one man band, you could probably knock something together on your home computer and send it to one of the many online printers, though if you’re turning over in excess of $30,000 per annum, it may well be worth speaking to a marketing company and ask them if they have any experience with people in your particular industry / profession.

Should your business be in need of some marketing help, just let me know and I’d be glad to help.

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Category: Direct Mail
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