Wednesday, April 8th, 2009

How to Use Effective Article Marketing!

As every website owner knows, content is the essential ingredient to raising your rankings in the search engines!

But, there’s also another way to use content to bring even more visitors to your site. It’s called article marketing. You can basically use one article in dozens of venues, to multiply your overall exposure exponentially.

In short, more traffic means more sales!

Let’s look at some strategies you can use in your article marketing campaigns.

As an example, let’s say you sell seeds, gardening supplies and gardening books on your website. This market is highly competitive and you’re faced with some stiff competition due to there being lots of web sites marketing products just like yours.

How are you supposed to get your share of the market and drum up some attention?

The answer is simple,… lots of exposure,… pretty much as much as you can possibly generate! Article marketing is tailor made for this specific purpose. All you need to do is write one article, and use it to effectively advertise your site, over and over again.

You already know your products inside out and all of their USP’s and best associated benefits, so why not write a simple article on how seeds should be planted to achieve optimum results.

Give a detailed account of what people should do offering as much useful and practical information as possible. Talk about the equipment they’ll need, the best temperature, any seasonal concerns and maybe how to transplant existing seeds or buds.

There are clearly hundreds of separate topics you could write about. Make sure your article tells your reader / target audience how to choose an appropriate pair of garden gloves, and the advantages of a leather glove for one task, or a sturdy cotton glove for light work.

Another idea would be to tell your reader how a high quality bulb planter can make short work of a big planting project. I’m sure by now you get the idea, but remember, you’re not trying to write an actual advertisement,… you’re delivering great information!

When you have prepared all of your articles, (or at least your first bunch of articles), your article marketing campaign is just about ready to launch. If you do a search using the term ”article directories gardening” in Google, you’ll find hundreds or even thousands of results.

Then take some time to visit each of these article directories individually and browse the categories that are a good fit for your article topics. It’s sometimes helpful to take a look at the quality of their existing articles to serve as a guage.

Unfortunately, many or even most article directories are stocked with very poorly written articles, so it may be worth being selective as to which directories you want to be associated with.

Although you could also take the stance that your high quality articles will easily stand out from the crowd amongst poorly written articles, so the choice of strategy is yours, the key is to just get on with it.

Here’s how the process works:
- You submit your article to the first directory. (Remember, you’re not paid any money for this - Your reward is the signature bio and link back to your website).
- Each person who reads your article has the opportunity to click your link and visit your site. (You always need to give your readers high quality information, which in turn will increase the number of visitors to your site, because they’ll want to read more information of a similar quality)
- You can then submit the same article to all of the other available directories
- This activity will cause your traffic and sales to grow
- Rinse and Repeat

It’s essential that your article marketing strategy includes contacts with other website owners, especially those with an e-newsletter. You can offer your article as newsletter content in exchange for a link to your site, free report or newsletter.

Sometimes it’s worth negotiating a reciprocal link with the site owner. A few good examples would be a florist, greenhouse or organic gardening site and even direct competitors providing you put the right strategy together beforehand.

The thing to remember, your article marketing campaign’s success is directly related to the amount of exposure you create through following the process shown above. An effective article marketing campaign can also help to establish you as an expert in your industry, which in turn increases your long term results.

In short, you should measure your success is terms of your traffic, leads and sales. The key is to become a prolific article writer and scatter those high quality articles everywhere possible.

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15 Responses

April 9, 2009

Hi Pete, nice article there. I totally agree with you, using article marketing I got most of my articles to be reproduced about 300 times each in average within 2 months time! I guess anybody can imagine the kind of leverage this generates!

Anyway, I just posted a new tutorials for my readers on how to get multiple top rankings in Google and Article Marketing is definitely a part of it so I consider your post a great additional resource for my readers and referred it to them. You should get my trackback anytime.


April 15, 2009

Cool post pete, there is a real need to be extra creative with the state of the economy right now. You have to think of a way to outsell the competition when the consumers are trying their hardest to hold on to their money. Thanks for the informative pov’s.


June 2, 2009

Great post! Just wanted to let you know you have a new subscriber- me!


June 4, 2009
AndrewBoldman

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June 12, 2009
Kelly Brown

I really like your post. Does it copyright protected?


June 13, 2009
JaneRadriges

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June 15, 2009
KattyBlackyard

Great post! I’ll subscribe right now wth my feedreader software!


June 16, 2009
GarykPatton

Hello, can you please post some more information on this topic? I would like to read more.


July 6, 2009
CrisBetewsky

It’s a pity that people don’t realize the importance of this information. Thanks for posing it.


July 6, 2009
KonstantinMiller

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November 16, 2009
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November 30, 2009
Mil Boran

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January 3, 2010
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